We Make Nice Websites

When it comes to politics, we consider ourselves far from experts. Leveraging social media, however? That’s a little more our style.
 
For our newest client, we have the pleasure of working with Elaine Spaull, Vice President of City Council Representing the East District for Rochester and the Executive Director of The Center for Youth (@center4youth). Elaine is running for re-election in November of this year and came to us for advice on diving into the world of social media. We not only helped her better understand the power of social media, but helped her strategize and design a solution that best suited her needs as a politician and a strong community activist in Rochester. 

As a digital design agency, social media is certainly covered under our jurisdiction and has been for a while, but this opportunity with Elaine has allowed to us to manage, overlook and consult her social media presence. And we must say, we think she’s doing an excellent job herself updating Twitter and Facebook daily with pictures and comments. We’re very pleased she’s found a new way to connect with the community and share her very well respected opinions and events with the city of Rochester. 

Having just launched her social media campaign Monday, we’re still in the beginning stages of the project, but it’s moving right along and growing each day. Check back on Elaine’s Facebook page soon for a custom Facebook page and be sure to follow her on Twitter! @ElaineSpaull 

A few months back, Stacey Freed, a Senior Editor at Remodeling Magazine, asked me to share some tips about SEO. What is it? What are some best practices? You get the picture. I was more than happy to share what I knew and hope it helps readers of the magazine with their online presence. (Read the full article)

For the most part, solid SEO is about following the rules. There are web standards set by the W3C and “guidelines” to follow for Google and Bing. These Google and Bing guidelines are not necessarily written in stone, but are a safe set of best practices that have proven successful. 

You’d be amazed at how many “bad” websites are online. I’m not talking about websites that looked bad (although there still seem to be plenty), but websites that were developed by those not willing to follow the rules. As a result, many times the ranking of that site in search engines takes a huge hit.

In addition to a developer just doing what they are supposed to do, your ranking on Google/Bing can be improved by publishing fresh content online that is tied in with your website and using relevant keywords in your site, url, and title tag. For more information on these, you can read the whole article.

If online users are having difficulty finding your website through search engine’s or if you want to rank higher than the competition, feel free to get in touch with us.